If you read this blog, then you've probably gathered that I've been trying to assemble a real, working business out of its contents. Specifically, I have been working toward launching a website which offers a selection of cakes and cookies, and line of candy I have been developing. Well, as it turns out, I jumped the gun.
In the midst of a cake baking/decorating frenzy last week, I had a little panic attack (it turned out to be more of a realization, but it started as a growing panic). I simply don't make any profit on baking cakes. And without a commercial, licensed kitchen of my own, how was I going to be able to fill cake orders? It sounds so silly and obvious now, but I never really stopped to think of the logistics. If the new website was hugely successful, what was I supposed to do?
I called a few friends to talk things out, I calmed down, and realized that I needed (and wanted) to start over with a smaller, tighter, more focused vision.
In the coming months, look for some new stuff happening here. More caramel. More candy. More business-y stuff (but it'll still be interesting, I promise!). Less focus on cakes. And probably most importantly, a new name and a new brand. Yes, I'm eventually going to have to say goodbye to A Baker in Brooklyn as I move onto the next big thing. It's weird to think of that day when I click whatever button I need to click to switch everything over from abakerinbrooklyn.com to whatthehellamigoingtocallthis.com, but it's also exciting to think about.
I'm again working with my pal Gary, who really has a knack for branding and design. Based on an initial happy hour pow wow yesterday, he's already helping me steer my vision in the right direction, and we're both pretty excited to build this brand into something truly great.
I hope my readers stay with me as I move into this next phase of my life. I'm making a solid attempt to get more writing done on here, so keep checking back.
That's what I got for now.